Wharfedale Pro Appoints Sonorizamos as Colombian Distributor

Bogotá-based Sonorizamos FMT S.A.S. will represent Wharfedale Pro in Colombia under a newly announced distribution partnership.

Wharfedale Pro has appointed Bogotá-based Sonorizamos FMT S.A.S. as its distributor and strategic partner in Colombia, according to a ProSoundWeb report published October 9.

The arrangement establishes a local route to market for Wharfedale Pro’s professional-audio portfolio. The manufacturer’s website lists loudspeakers, amplifiers, system management, microphones, mixers and accessories among its product categories, though the announcement does not specify which lines are included in the Colombian agreement.

According to ProSoundWeb, Sonorizamos has operated in the professional-audio market since 2010 and brings technical expertise, installation experience and after-sales-support capabilities. Those capabilities could give Colombian integrators, installers and sound-system buyers local support around Wharfedale Pro products, although the companies did not detail warranty, inventory or service responsibilities.

Wharfedale Pro business development director Danny Clarke said the company intends to reconnect with Colombian customers, introduce newer products and build relationships across the country. International sales director Simon Godfrey characterized the appointment as part of Wharfedale Pro’s longer-term expansion in Latin and South America.

Sonorizamos representative Sr Fernando said the company is prepared to bring the Wharfedale Pro portfolio to its customers. The companies did not disclose whether the appointment is exclusive, when it takes effect, its duration or its commercial terms.